Frequently Asked Questions

Everything you need to know about MarketDesire

Understanding Customer Motivation

How is this different from traditional market research?

Traditional research tells you WHAT customers say they want. MarketDesire reveals WHY they buy—the deep emotional triggers and unmet needs driving purchasing decisions. We analyze real customer conversations (reviews, forums, social media) to uncover psychological motivations, not just surface preferences.

Why can't I just read reviews myself?

You could, but it would take 20+ hours to manually analyze hundreds of reviews, Reddit threads, and forum discussions. Our AI does this in 5 minutes, identifies patterns you'd miss, and translates insights into actionable marketing strategies. Most importantly, we uncover the 'why' behind patterns—not just what people say, but what it reveals about their deeper desires.

I've been in business 15 years. Do I really need this?

Experience is valuable, but customer desires evolve constantly. What worked 5 years ago may not resonate today. MarketDesire helps you validate assumptions and discover blind spots. Many experienced sellers are surprised by what they learn about their own customers—especially new emotional triggers and unmet needs they never considered.

How does this help if my conversion rate is flat?

Flat conversions usually mean your messaging isn't connecting emotionally. MarketDesire reveals the specific desires and pain points your customers care about most. When you speak to these directly (instead of generic features), conversions naturally improve. Our users see an average 2.4x increase in CTR.

Getting Started

How do I get started with MarketDesire?

Simply sign up for a free account, and you'll get free credits for your first research. Just paste a product URL or describe your product idea. In 5 minutes, you'll have customer insights and ad copy. No credit card required to start.

Do I need a credit card to sign up?

No! You can create an account and get your first research free without entering any payment information. Only add payment details when you want to do additional research.

How fast do I get results?

Your first insights appear in 0-5 minutes depending on the research tier. Basic research takes 0-2 minutes, Standard takes 0-3 minutes, and Premium takes 0-5 minutes. Much faster than the days or weeks traditional market research requires.

Credits & Pricing

How does the credit system work?

Credits are used to generate research reports and copywriting. Basic research costs 10 credits, Standard costs 25 credits, Premium costs 50 credits. Ad copy costs 1 credit, landing pages 5 credits, and product pages 10 credits. You can purchase credits individually or subscribe to a plan for monthly credits.

Do credits expire?

Purchased credits never expire and remain in your account. Subscription credits are included monthly with your plan. Any unused subscription credits roll over for active subscribers.

Can I get a refund on unused credits?

Yes, unused credits from one-time purchases may be eligible for refund within 7 days. Credits that have been used to generate research or copywriting are non-refundable. See our Refund Policy for details.

What's the difference between buying credits and subscribing?

Buying credits is a one-time purchase that never expires. Subscribing gives you monthly credits at a discounted rate plus additional features. Subscriptions are ideal for regular users, while credit purchases work well for occasional use.

Research Features

What insights will I discover about my customers?

You'll discover: (1) Top customer desires and motivations, (2) Unmet needs your competitors aren't addressing, (3) Emotional triggers that drive purchases, (4) Pain points customers experience, (5) Customer awareness stages, (6) Competitor blind spots, and (7) Messaging that will resonate. Everything you need to position your product and create marketing that converts.

What sources does MarketDesire analyze?

We analyze 100-1000+ sources depending on your research tier, including Amazon reviews, Reddit discussions, Quora threads, forums, and social media conversations. This gives you real customer insights from actual product discussions—not surveys where people say what they think you want to hear.

What's the difference between Basic, Standard, and Premium research?

Basic (10 credits) analyzes 100-200 sources in 0-2 minutes, covering core desires and trends. Standard (25 credits) analyzes 300-500+ sources in 0-3 minutes, adding competitor analysis and awareness stages. Premium (50 credits) analyzes 500-1000+ sources in 0-5 minutes, including detailed customer avatars and in-depth positioning advisory.

Can I research any product?

Yes! Paste any product URL (Amazon, Shopify, AliExpress, etc.) or simply describe your product idea. Our AI will find relevant market data and customer conversations. Even for brand new products with no reviews, we analyze similar products and competitor discussions.

How do you identify 'unmet customer needs'?

We look for patterns in complaints, feature requests, and 'I wish this had...' type comments across hundreds of conversations. Our AI identifies gaps between what customers want and what's currently available—opportunities your competitors are missing.

Copywriting

How is your ad copy different from generic AI copy?

Our copy is based on actual customer research—not generic templates. We use the exact language your customers use, address their real pain points, and speak to the emotional motivations we discovered in the research phase. This means copy that resonates authentically instead of sounding robotic.

What types of copy can MarketDesire generate?

We generate ad copy (1 credit), landing pages (5 credits), and product descriptions (10 credits). Each includes multiple variations in different styles: story-focused, sales-focused, educational, problem-solution, and testimonial-based. Choose what resonates best with your audience.

How many variations do I get?

Each copywriting request generates 5 different variations so you can test and choose the best performing copy. You can select from short (< 200 words), medium (400-600 words), or long (800-1200 words) formats.

Can I edit the generated copy?

Absolutely! The generated copy is yours to use and modify as needed. We recommend using it as a strong starting point and customizing it to match your brand voice perfectly.

Account & Billing

Can I cancel my subscription anytime?

Yes! You can cancel your subscription at any time from your dashboard. You'll continue to have access until the end of your billing period, and any unused credits will remain in your account.

Do you offer refunds?

Yes, we offer a 14-day money-back guarantee on subscription purchases. If you're not satisfied with MarketDesire, contact us within 14 days for a full refund. Credit purchases are refundable for unused portions within 7 days.

How do I upgrade or downgrade my plan?

You can change your subscription plan anytime from your account dashboard. Upgrades take effect immediately, while downgrades apply at your next billing cycle.

Is my payment information secure?

Yes! All payments are processed through Stripe, a PCI-compliant payment processor. We never store your credit card information on our servers.

Product Validation & Decision Making

How does this help me avoid wasting money on bad product ideas?

Before you invest in inventory, ads, or development, MarketDesire shows you if real demand exists and what customers actually want. You'll see if there are unmet needs (opportunity) or if the market is saturated (risk). This prevents the costly mistake of launching products nobody wants.

Can this help me improve an existing product?

Absolutely. MarketDesire reveals what customers wish your product had, complaints about current solutions, and features they'd pay extra for. Use these insights to prioritize product improvements that actually matter to customers—not features you think are cool.

Will this help me compete with bigger brands?

Yes. We identify competitor blind spots—things big brands are doing wrong or completely missing. You can position your product to fill these gaps. Small brands often win by understanding customer desires better than large companies with generic messaging.

How accurate is the AI analysis?

Our AI analyzes hundreds to thousands of real customer data points and conversations. While we strive for high accuracy, we recommend using insights as strong guidance for your strategy rather than absolute truth. Always validate key findings with your own market testing. That said, our users consistently report that our insights match or exceed what they learn from months of manual research.

Technical

What makes MarketDesire different from other research tools?

MarketDesire combines deep market research with AI-powered copywriting. Instead of just data, you get actionable insights, customer avatars, competitor analysis, and ready-to-use marketing copy - all in one platform. Our AI analyzes real customer conversations, not just aggregated data.

How accurate is the AI-generated research?

Our AI analyzes hundreds to thousands of real customer conversations and data points. While we strive for accuracy, we recommend using the insights as guidance for your marketing strategy rather than absolute truth. Always validate key findings with your own market testing.

Can I export or download my research reports?

Yes! All research reports and copywriting can be copied from your dashboard. We're working on adding PDF export functionality in a future update.

Do you have an API?

Not yet, but we're considering API access for enterprise customers. If you're interested, please contact us to discuss your use case.

Still have questions?

Can't find the answer you're looking for? Our support team is here to help!